Things I'm Afraid Of Are The Things I Should Do
I have a checklist of 10 things that will make my business better and out of the entire checklist I've only started on 1 or 2. This checklist remained unchanged for the better part of a year. Why? Why do I not go about doing the things that will directly positively affect my business? Reed told me I run around creating infrastructures on how to get things done (video training, training material, setting up a program management system, etc) versus sitting down and actually getting it done.
There must be something there I'm afraid of. And when I looked at it more closely, it's true. There are definite fears.
The owner of an auto auction proposed to buy into my company in order to propel it to the next level. I am considering it and I told him I'd send over the numbers. I haven't done it yet because I'm afraid of losing my freedom with the business.
I have over a thousand emails from customers yet I have procrastinated building a good mailing list. What am I afraid of? I'm afraid of my customers thinking that I'm spamming them. I know mailchimp, yet I'm hesitating to jump in and do it.
I'm afraid of training anyone to take over completely because they might just quit. I need to get over this fear.
I wasn't afraid of moving to city by myself and to rent out a warehouse but I'm afraid of being alone meanwhile providing an environment of isolation.
I'm afraid of creating a facebook page because out of the hundreds of customers served, one might be dissatisfied and try to ruin the reputation of the company. WHAT. Why am I not doing these things due to these fears.
I'm inspired by James Altucher. He really emphasizes just doing it. No matter how small or messy. Just do it. Nike could've also subliminally affected my thoughts on this "just do it" mantra.
So I'm going to just do it. I've re-written my list of things I should do to make my business better and I'm going to do them:
1) Add emails to mailing list & send out a first email. Use mailchimp.
2) Create an after-delivery automatic email to ask about the progress of a person's order.
3) Send the business proposal, however draft-like it is.
4) Create a better shipworks template for both emails AND shipping labels. Using Microsoft Web Expressions 4.0 which is a FREE alternative to Dreamweaver. Great program.
5) Train assistant to do the pictures.
6) Reach out to other Dismantlers and ask them out for coffee. Stop isolating yourself, Kim. (I noticed I am subscribed to California Dismantling... so I'm going to start reaching out today.)
7) Get M2E running with Magento.
8) Transform Dropbox into a shared space instead of for personal reasons.
9) Switch over to the new listing template. Enlist Ron's help.
I stopped at 9 because I don't want to overwhelm myself.
YOU SHOOT ME DOWN, BUT I WON'T FALL. I AM TITANIUM.
That's the song playing in the shop right now. It is fitting.
What are you afraid of? Is it just a small fear that stops you from MASSIVE success?